If you don’t want to take the risk of merging, tweaking and playing around your ligatures, one of the easiest ways to amp up your logo is to add colors in it. The team currently has a logo comprising lowercase only letters, but this old logo is the best iteration of this technique. Similarly, the old logo of New York Giants, the famous football team also reflects a perfect way to entwining an uppercase and a lowercase letter together. The letter ‘i’ is a perfect choice to opt for uppercase-lowercase designing because of its dot that simply brings a fun, distinguished yet defined touch to the logo. Its logo starts with a lowercase ‘i’ and continues with uppercase letters. The best example for uppercase-lowercase logo is of Los Angeles based men’s fashion brand Item. When you design an wordmark logo and doctor any two letters from the company’s name, you have enough room to play with color, size and style, where you can bring your own creative spin to make the logo look attractive and unique. An aesthetic amalgamation of uppercase-lowercase letters of business name can carve out an outstanding piece of art. Opting for the uppercase-lowercase option is a no-brainer when it comes to design wordmark logos. In the practical world, the logo of Cable News Network (CNN) is the perfect example of a paired wordmark logo in which two ‘Ns’ are perfectly glided with each other. For example, letters ‘H’ and ‘K’, ‘I’ and ‘R’ and many other pairing have adjacent strokes or complementary shapes to connect and fit just like a pair of glove fits in our hands. A number of letters form a natural pairing and you are in for a treat if you have to design a logo the brand name of which includes these letters. When combining two letters from the business’ name to form a logo, make sure that the two letters have a complementary and ideal shape for pairing. So, one of the most important rules that you should consider while designing your wordmark is to opt for ideal pairing. Matches are made in heaven, but alphabetic pairing is done by designers. However, there a few sure-fire bets that you can make while designing your logotype. Dos of Wordmark Logosįrom classy to clever to cliché and from simplistic to sophisticated to sober, there are variegated ways to design a logotype/wordmark logo. So, note down these commandments of logo design embrace recommended strategies, imply your individual style, avoid suggested mistakes that designers usually make and design a logo to impress all. To let you stay ahead in your design game and make an impressive wordmark logo, we have curated a checklist of some dos and don’ts that will act as a guide in this task. With a little attention and care, even an immature and small business owners can design a compelling wordmark logo on their own. When it comes to design an impressive wordmark logo, melding typography and embodying illustrative elements call for striking a perfect balance, a flair for design and know-how of technical facets, which can be quite a task for those small business owners who opt for designing their logo without the help of a professional graphic designer. While designing logos, it remains the top priority of every brand to employ golden rules to design memorable logos. Wordmark logos that match the domain name you pick make your site’s address more memorable.Wordmark logos are timeless and need less variation over time.Wordmark logos make it easier to remember the brand name.Wordmarks make a perfect and easy logo, especially for small business owners. It is the unique text-only typographic treatment of the business name to make it identifiable as the brand identity or logo. Wordmark (word mark) or logotype are those logos that are made utilizing the alphabetical letters of the business name, product or services. When we talk about designing your wordmark logo, a question pops up in our mind that what actually it is? The answer is simple! Find A Perfect Logo Design Here What is Wordmark Logo?
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